Starting a fitness revolution.
Nike launched the FuelBand and helped create an entirely new era of fitness tracking. Working with agency partners, I helped evolve the Fuelband app across multiple features. I was fortunate to be part of a large team that was credited for Nike being named Forbes’ Most Innovate Company of the Year and more recently the Fuelband being named one of the top products of the decade.
Role: Digital Product Design & Prototyping in partnership with my Nike+ team and R/GA