Below is a small portion of my work on the future of connected footwear that I am able to share. My team was tasked with helping create future concepts that blur the lines between physical & digital products. What started with the Air Mags in Back to the Future II is now just the beginning. Even Marty McFly would be jealous of what's to come.
Role: Team Leadership, Strategy, Concept Development, in partnership with Nike Studio & Brand teams.