Expanding the Apple / Nike Partnership

I helped lead the digital product design team for Nike Training Club app for 3 years, one of the highlights was designing for the Nike+ Apple Watch. Designing for both the watch and the athlete in motion forces you to simplify & prioritize. The team came up with a simple contextual approach to give the guidance people need while untethering them from their phones. 

Role: Leadership, Concept Development, Product Design, Consumer Research, & Prototyping, along with my awesome NTC team.